A01=Annette Pritchard
A01=Nigel Morgan
approach
Author_Annette Pritchard
Author_Nigel Morgan
book
Category=JBCC
Category=KNSG
comprehensive
controversial
cultural approach
determinants
difficult
dimensions
enormously
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
imagery
important
industry
issues
key
modern
nature
power
product
task
theory
tourism
unique
Product details
- ISBN 9780471983415
- Weight: 709g
- Dimensions: 194 x 251mm
- Publication Date: 29 Jul 1998
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Hardback
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Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. The authors take their experience in the tourism industry, combined with their academic knowledge, to produce a deep insight into the cultural role of tourism imagery. The key concepts and procedures are illustrated by case studies of good practice. Students of tourism will find this book a thought-provoking and conceptual evaluation of the subject. Practitioners will find value in the discussion of how the issues raised have been integrated throughout the case studies.
Nigel Morgan is the author of Tourism Promotion and Power: Creating Images, Creating Identities, published by Wiley.
Annette Pritchard is the author of Tourism Promotion and Power: Creating Images, Creating Identities, published by Wiley.
