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Tourism Transitions in the Greater Mekong

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asian tourism development
asian tourism industry
asian tourism planning
Category=KNP
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
events in GMS
events in the Greater Mekong Subregion
forthcoming
hospitality in asia
hospitality in GMS
hospitality in south east asia
hospitality in the Greater Mekong Subregion
hospitality industry
tourism growth in asia
tourism in asia
tourism in GMS
tourism in south east asia
tourism in the Greater Mekong Subregion

Product details

  • ISBN 9781041031390
  • Dimensions: 156 x 234mm
  • Publication Date: 29 Nov 2026
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description
This book explores the dynamic transformations in the tourism, hospitality, and events sectors within the Greater Mekong Subregion. It provides insights into economic, cultural, environmental, technological, and regulatory changes shaping the region post-COVID-19. Highlighting the area's rich cultural heritage and economic potential, the book offers case studies, innovative approaches, and actionable recommendations for stakeholders to promote sustainable and inclusive growth.
About

Asst. Prof. Dr. Nattapan Kongbuamai is Assistant Professor at Mae Fah Luang University, specializing in development economics, border economy, tourism economics, and sustainability. He has contributed to international projects with organizations like the World Bank.

Dr. Siripen Yiamjanya is Associate Dean at Mae Fah Luang University, researching tourism and heritage, cultural tourism, and tourism planning. She has led multiple tourism development projects across Thailand.

Dr. Athitaya Pathan is Program director at Mae Fah Luang University, focusing on event management, community-based tourism, and strategic service business management. She has received national research grants for festival strategy development.

Dr. Pornpimol Chaisanit is Lecturer at Mae Fah Luang University, with expertise in hospitality and wellness management. She previously held management positions in the hospitality industry.

Dr. Matej Balen is Lecturer at Mae Fah Luang University, specializing in technology and innovations in tourism. He has worked on tourism promotion for the Chinese market.

Dr. Lee Jolliffe is Research advisor at Mae Fah Luang University and experienced editor with Routledge. She specializes in cultural heritage tourism and has co-edited several books.