Product details
- ISBN 9781041090281
- Weight: 430g
- Dimensions: 152 x 229mm
- Publication Date: 01 Mar 2026
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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The Tradwife Revolution: An Ethnography of Trad Futurism on Social Media examines online networks of "tradwives" – women on social media who align themselves with traditional gender roles and homemaking as a revolutionary lifestyle choice in modern times.
Through ethnographic fieldwork, the book reveals how binary gender norms and a shared belief that feminism prevents women from embracing their natural femininity unite diverse communities – from secular stay-at-home mothers to Christian wives advocating submission, from homeschoolers to political conservatives. The book introduces the concept of "trad futurism" to analyze how these women navigate the tensions between neoliberalism and neofascist ideologies, using social media to redefine domesticity and femininity while monetizing their traditional lifestyle choices and creating alternative visions of the future.
The Tradwife Revolution: An Ethnography of Trad Futurism on Social Media is ideal for students and researchers across social sciences interested in right-wing imaginaries, digital cultures, and contemporary gender politics.
Alexandra Deem is a Marie Sklodowska-Curie Postdoctoral Fellow at Ca’ Foscari University of Venice, Italy.
