Transformations of Retailing in Europe after 1945
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A01=Lydia Langer
Author_Lydia Langer
Automatic Trade
Beate Uhse
British Grocery
British Grocery Retailing
case studies in European retail transformation
Category=N
Category=NHB
consumer society history
Department Store Companies
department store evolution
Department Store Format
Department Store Sector
eq_bestseller
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
European consumption patterns
Focus Group Interview Method
Freezer Chests
Freezing Industry
Frozen Food
Frozen Food Chain
Frozen Food Industry
German Retailers
Irradiated Food
Mail Order Companies
Mail Order Firms
NATO Council
postwar economic change
retail technology adoption
Rpm
Self-service Grocery Stores
self-service retail innovation
Self-service Shops
Self-service Stores
UK Grocery Retailing
West German
West Germany
Product details
- ISBN 9781138261273
- Weight: 470g
- Dimensions: 156 x 234mm
- Publication Date: 15 Nov 2016
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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After World War II, structures, practices and the culture of retailing in most West European countries went through a period of rapid change. The post-war economic boom, the emergence of a mass consumer society, and the adaptation of innovations which already had been implemented in the USA during the interwar period, revolutionized the world of getting and spending. But the implementation of self-service and the supermarket, the spread of the department store and the mail order business were not only elements of a transatlantic catch up process of 'Americanization' of retailing. National patterns of the retail trade and specific cultures of consumption remained crucial, and long term processes of change, starting in the 1920s or 1930s, also had an impact on the transformation of retailing in post-war Europe. This volume presents a series of case-studies looking at transformations of retailing in several European countries, offering new insights into the structural preconditions of the emerging mass consumer societies and also into the consequences consumerism had on the practices of retailing.
Ralph Jessen is Professor of Modern History and Lydia Langer was formerly a Research Fellow, both at the University of Cologne, Germany.
