Transformative Strategic Thinking: The Art of Disciplined Business Creativity

About Eva PanettiMichele Simoni

Michele Simoni is full professor of Innovation and Business Design at the University of Naples Parthenope. He is the director of the PhD in Entrepreneurship and Innovation jointly held by the University of Campania Vanvitelli and Parthenope University and is currently the coordinator of the Observatory on Local Innovation Systems (SLIOB) created in 2018 by DISAQ as part of its Department of Excellence project funded by MIUR. Michele is a member of the executive committee of the Master's program in Entrepreneurship and Innovation Management MEIM launched in 2022 by Parthenope University in collaboration with the Sloan School of Management of the Massachusetts Institute of Technology MIT and he sits on the scientific committee of the VIMASS a research lab devoted to innovation in the healthcare sector. He also participates in the faculty of Fintech Lab Naples dedicated to promoting open innovation in the Fintech sector and is the author of several books and articles published in leading international journals.Eva Panetti is Assistant Professor in Innovation & Business Design and Business Planning at the Parthenope University of Naples (Italy). Additionally she serves as an Adjunct Professor at Vilnius University teaching Strategic Management. Eva's expertise extends to her role as a Design Coach at the Parthenope University's Fintech Lab where she guides master students and practitioners in crafting innovative fintech solutions for banks and companies in the insurance industry. She has also provided advisory services to companies in the publishing and insurance sectors assisting them in redefining their business models. Her research interests revolve around business model innovations entrepreneurship and innovation ecosystems. Eva combined her academic work with initiatives design and implementation efforts aimed at supporting the regional entrepreneurial ecosystem.