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Transforming Customer–Brand Relationships

Christina Garnett
€56.99
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A01=Christina Garnett
advanced brand relationship marketing
advanced customer engagement tactics
advocacy-driven marketing
authentic brand experiences
Author_Christina Garnett
Brand Advocacy Programs
Brand Affinity
brand community building
Brand Loyalty
brand loyalty measurement
brand relationship strategy
Brand Trust
building customer communities
building long-term customer relationships
building meaningful customer connections
Category=KJSC
Category=KJSM
Category=KJSU
Christina Garnett
Christina Garnett marketing strategist
creating brand advocates through service
customer advocacy programs
Customer Engagement
customer engagement best practices
Customer Experience
customer experience leadership
customer experience optimization
customer insights for marketing strategy
Customer Intelligence
customer loyalty strategies
customer relationship frameworks
customer relationship marketing
Customer Retention
customer voice in brand strategy
customer-centric marketing approach
customer-first marketing principles
data-driven customer engagement
emotional connection in marketing
emotional engagement metrics
emotional loyalty building
Emotional Resonance
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
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eq_nobargain
eq_non-fiction
fostering customer loyalty
Kogan Page
leading customer-centric brands
long-term customer engagement plans
loyalty and retention strategies
marketing for emotional impact
marketing strategy for loyalty and advocacy
measurable customer engagement
mid-career marketing strategy
Net Promoter Score in marketing
optimizing customer service
personalized customer experiences
professional credibility in marketing
professional marketing guide
real-world customer relationship case studies
sentiment analysis for customer engagement
Social Listening
social listening for marketers
sustainable customer relationships
transforming customer-brand relationships
turning customers into brand advocates
uncovering customer needs

Product details

  • ISBN 9781398621343
  • Dimensions: 156 x 234mm
  • Publication Date: 03 Sep 2025
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

WINNER: Independent Press Award 2026 - Marketing & Publicity
FINALIST: 2025 Foreword Indies Book of the Year - Business & Economics

How can you move beyond transactions to create customer relationships that last?

Transforming Customer-Brand Relationships is a practical guide for mid-career marketers who want to develop strategies that build loyalty, strengthen emotional connections and deliver measurable results. Written by marketing strategist Christina Garnett, it combines proven principles, real-world examples and actionable tools to help you replace surface-level interactions with meaningful experiences that turn customers into brand advocates.

By taking a multidisciplinary approach, the book equips you to design strategies that resonate personally with audiences and align with long-term brand goals. You will learn how to:
- Implement social listening to uncover customer needs and opportunities
- Apply the customer voice to shape authentic brand experiences
- Optimize customer service to foster loyalty and advocacy
- Measure emotional engagement with metrics like Net Promoter Score and sentiment analysis

Transforming Customer-Brand Relationships helps you apply advanced marketing strategies that strengthen your professional credibility, expand your impact and create communities around your brand.

Themes include: strategy, principles, emotional engagement, customer voice, social listening, loyalty building
About Christina Garnett
Christina Garnett is a respected fractional Chief Customer Officer and advisor, renowned for her expertise in advancing customer satisfaction and deepening brand loyalty across diverse industries, from Fortune 500 companies to startups. Based in Virginia, US, she is a contributor for Adweek and a sought-after speaker at major conferences such as INBOUND, Digital Summit, SemRush's Global Marketing Day amongst others. She also runs educational courses for both HubSpot Academic and SemRush.

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