Transmedia Archaeology of Film Promotion Online
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A01=Kim Walden
Author_Kim Walden
Category=JBCC1
Category=JBCT3
Category=KJSG
ephemeral media
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eq_business-finance-law
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eq_nobargain
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film marketing and promotion
transmedia archaeology
transmedia marketing
Product details
- ISBN 9789463725873
- Dimensions: 156 x 234mm
- Publication Date: 03 Nov 2025
- Publisher: Amsterdam University Press
- Publication City/Country: NL
- Product Form: Hardback
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Dr Kim Louise Walden is Senior Lecturer in Film and Television in the School of Creative Arts at the University of Hertfordshire.
