A01=Fiona Moore
Author_Fiona Moore
businesspeople
capitalist
Category=KJK
class
digital mediation in business
elite
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
financescape
Financial Times Stock Exchange Index
formations
GBF.
german
German Business Culture
German Businesspeople
global
Global Financescape
Globalising State Bureaucrats
Goethe Institut
intercultural management
Interethnic Boundaries
london
London Branch
managerial identity formation
Matrix Integration
multinational corporate culture analysis
organisational anthropology
qualitative case studies
Quantitative Research
social
Strategic Self-presentation
Strategic Selfpresentation
Transnational Business
Transnational Business Activity
Transnational Business Elite
Transnational Capitalist Class
Transnational Capitalist Society
Transnational Social
Transnational Social Formation
UK Branch
UK Consumer
UK Employee
UK People
Vertovec 1996b
workplace communication
Product details
- ISBN 9780754642657
- Weight: 570g
- Dimensions: 156 x 234mm
- Publication Date: 28 Jan 2005
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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This volume explores how the idea of 'culture' is used and exploited by transnational managers to further their own ambitions and their companies' strategies for expansion. It thus provides a more complex picture of culture than has previously been presented in business studies, in that it deals with the strategic value of culture within organizations rather than viewing it as a neutral concept and, through using qualitative methodologies, gives us a full picture of the lived experience of culture in a multinational corporation. It also considers the impact of global corporate activity on both national and organizational cultures, as well as looking specifically at the ways in which communications technology is used as a site of conflict and negotiation in business. This book will be an invaluable resource for both researchers and professionals, yielding important new insights into the roles of local and global cultures in the operation of transnational corporations.
Dr Fiona Moore is Senior Lecturer at the Kingston University Business School at Kingston University, UK.
