Transnational Marketing in the Information Age
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A01=Diane M. Desimone
AAB
advanced transnational marketing planning
Agua Prieta
Air Force
Air Force Academy
Author_Diane M. Desimone
Break Outs
Buen Viaje
businessman
Category=KJ
CFE
city
communications
competitive analysis methods
cross-cultural consumer behavior
cultural adaptation strategies
data
Data Communications Equipment
Desired Behavior Outcome
distributor
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
equipment
global marketing strategy
IBM Employee
Information Communication Technologies
international market entry
Long Term Strategic Investment
Marketing Information System
marketing intermediaries
mexican
Mexican Businessman
Mexican Distributors
mexico
Mexico City
Partner Problems
Phoenix Chamber Of Commerce
Pyramid Research
SCT
Shipping Systems
system
technology
Uncertainty Avoidance
Vice Versa
Wal Mart
Wo
Product details
- ISBN 9781138986060
- Weight: 453g
- Dimensions: 138 x 216mm
- Publication Date: 02 Sep 2016
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets to the basic marketing issues of product, price, promotion, and distribution. The information presented in this volume discusses the need for true transnational marketing, and presents an example of what that may entail.
