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A01=Dean Kruckeberg
A01=Katerina Tsetsura
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Author_Katerina Tsetsura
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Transparency, Public Relations and the Mass Media: Combating the Hidden Influences in News Coverage Worldwide

English

By (author): Dean Kruckeberg Katerina Tsetsura

This book is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass media present as being unbiased. Specifically, this book provides a theoretical framework for understanding media transparency and its antithesis--media opacity--by analyzing extensive empirical data that the authors have collected from more than 60 countries throughout the world. The practice of purposeful media opacity, which exists to greater or lesser extents worldwide, is a powerful hidden influencer of the ostensibly impartial media gate-keepers whose publicly perceived role is to present news and other information based on these gate-keepers perception of this informations truthfulness. Empirical data that the authors have collected globally illustrate the extent of media opacity practices worldwide and note its pervasiveness in specific regions and countries. The authors examine, from multiple perspectives, the complex question of whether media opacity should be categorically condemned as being universally inappropriate and unethical or whether it should be acceptedor at least toleratedin some situations and environments.

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A01=Dean KruckebergA01=Katerina TsetsuraAge Group_UncategorizedAuthor_Dean KruckebergAuthor_Katerina Tsetsuraautomatic-updateB01=Jennifer ManionB01=Jim DownsCategory1=Non-FictionCategory=HBACategory=HBJKCategory=HBTBCOP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€50 to €100PS=Activesoftlaunch
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Product Details
  • Weight: 272g
  • Dimensions: 138 x 216mm
  • Publication Date: 15 Nov 2016
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9780415884242

About Dean KruckebergKaterina Tsetsura

Dean Kruckeberg APR Fellow PRSA is a professor in the Department of Communication Studies at the University of North Carolina at Charlotte USA. He is co-author of Public Relations and Community: A Reconstructed Theory and of This Is PR: The Realities of Public Relations. Kruckeberg is author and co-author of many book chapters and articles dealing with global PR and international PR ethics. Katerina Tsetsura Ph.D. is a Gaylord Family professor of strategic communication/public relations in the Gaylord College of Journalism and Mass Communication at the University of Oklahoma USA She has published over 80 peer-reviewed studies and serves as a member of the editorial board of Communication Theory International Journal of Strategic Communication PR Journal and PR Review journals among others.

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