Travel and Tourism Public Relations
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A01=Dennis Deuschl
Author_Dennis Deuschl
bureaus
Category=KJSP
Category=KNP
communication
conde
crisis
crisis management tourism
Cruise Ship
Cruise Ship Lines
CVBs
destination branding
Disney Cruise Line
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
hospitality communication strategies
In-house Practitioner
integrated marketing communications
James Beard
kit
Legacy Carriers
Lodging Establishments
media influence travel sector
Media Relations Staffs
nast
NBC Nightly News
PR Department
PR Effort
PR Firm
PR Manager
PR People
PR Person
PR Practitioner
PR Representative
PR Staff
PR Tool
press
PRSA Member
severe
Silver Associates
stakeholder engagement tourism
strategic public relations for tourism industry
Tourism PR
traveler
visitor
Visitor Bureaus
Water Parks
Product details
- ISBN 9781138137912
- Weight: 430g
- Dimensions: 152 x 229mm
- Publication Date: 22 Dec 2015
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the factors leading to PR's new prominence across the industry. It also provides informative sidebars with lists of key industry print media, top travel agencies, plus a Travel Industry Association of America case study of a post-9/11/2001 campaign to restore American confidence in travelling. It also includes a composite definition of PR, and tells how PR is a discipline distinctively different from publicity, propaganda, advertising, and marketing. The author notes how, over the past decade due to economic conditions, PR in many cases has been integrated with marketing communications and played an important role in both strategic and tactical marketing activities.
Following this overview, the ensuing five chapters examine communications model specifics that are of special importance to the industry's major sectors: hotels/lodging establishments; restaurants; tourist attractions/destinations; and transportation services. Each of these sectors have their own
special messages, PR tools, and audiences. For example, meeting planners and travel agents are of most importance to hotels, while travel agents are of little importance to airlines and restaurants. Also included is a chapter about what travel employers should understand about PR
The chapters will be followed by appendices that will include:
The top 30 U.S. Travel & Tourism Professional/Trade Associations; and the Leading U.S. Travel & Tourism Universities.
