A01=Chuck Y. Gee
A01=Dexter J. L. Choy
A01=James C. Makens
Author_Chuck Y. Gee
Author_Dexter J. L. Choy
Author_James C. Makens
Category=KNSG
chuck
edition
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
experience
focuses
global
goals
hospitality
industry
innovative
international
nature
positive
professional
quality
role
savvy
student
third
topics
travel
visitor
visitors
vital
Product details
- ISBN 9780471287742
- Weight: 998g
- Dimensions: 197 x 239mm
- Publication Date: 09 Jan 1997
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Hardback
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The Travel Industry Third Edition What makes a positive visitor experience? Authors Chuck Y. Gee, Ph.D., DPS (Hon.), James C. Makens, Ph.D., and Dexter J.L. Choy, Ph.D. assert that public policieslocal, regional, and even globalplay a vital role in defining the quality of a visitors experience. The savvy hospitality and travel professional will not only understand these influences, but know how to shape them. The Travel Industry helps the student achieve both goals. This innovative third edition focuses on topics of a more global nature, such as concepts of trade barriers as impediments to promoting international travel and tourism. Specific illustrations are offered on how government policies, including diplomatic recognition, will affect tourism trade relationships. The third edition also covers current U.S. policies and reciprocal acts to promote tourism exchanges with other countries, as well as a special section on the amusement, entertainment, and retail product aspects of tourism. Other highlights of the third edition include: the impact of technology on travel distribution systems ticketless travel leading to a redefining of the role of tomorrows travel agents expanded text on land transportation, including discussions on NAFTAs effect on rail travel information on tourist business enterprises technology and the international hotel business. To enhance student learning, every chapter of The Travel Industry offers study objectives, key terms, illustrations, industry vignettes, a summary, discussion questions, and suggested assignments.
Chuck Y. Gee and James C. Makens are the authors of The Travel Industry, 3rd Edition, published by Wiley.
