Trump and Putin in Media Mythologies

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A01=Olena Leipnik
Author_Olena Leipnik
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comparative media analysis
cultural narratives
cultural studies
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media
media representation
myth construction
mythologising political leaders
mythologizing
political anthropology
presidential archetypes
presidential imageries
Putin
Trump

Product details

  • ISBN 9780367435868
  • Weight: 510g
  • Dimensions: 138 x 216mm
  • Publication Date: 02 Jul 2025
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Trump and Putin in Media Mythologies provides an account of the media portrayal of two presidents—Donald Trump of the United States and Vladimir Putin of the Russian Federation—as mythologized figures.

The book delineates the mythologizing strategies media employ to build these two leaders’ narratives and the logic of mythologization of the overall political process. It addresses the construction of the two presidential imageries and the political and cultural needs fulfilled by the archetypes they embody. The volume provides a comparative analysis of two culture-specific narrating strategies that resonate with the two—American and Russian—electorates.

This interdisciplinary account combines the areas of media studies, myth studies, political anthropology, and cultural studies. It will also be an essential read for scholars and graduate students interested in political communication, public relations, and cognitive marketing.

Olena Leipnik holds a doctorate degree in philosophical anthropology and philosophy of culture. She is Senior Lecturer in the Department of Sociology at Sam Houston State University, USA.

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