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Trust, Power and Public Relations in Financial Markets

Clea Bourne
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Author_Clea Bourne
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consumer financial activism
corporate lobbying
Corporate PR
debt capital markets
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eq_business-finance-law
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Financial Brands
financial communication
financial exclusion research
financial institutions
Financial markets
Financial Trade Associations
Hedge Funds
investor relations strategies
Large IFCs
Occupy Wall Street
Organisational Public Relationships
Organising Silence
Organising Trust
Power
PR Adviser
PR Campaign
PR Discipline
PR Expert
PR Practitioner
PR Professional
PR's Role
PR’s Role
Public Relations
public relations ethics in finance
Radical Transparency
System Trust
Trust management
Trust Practice
Trust Restoration
Trust Strategist
UK Financial Market
UK Financial Sector
UK Financial Service
Wholesale Banking

Product details

  • ISBN 9780415719216
  • Weight: 400g
  • Dimensions: 156 x 234mm
  • Publication Date: 15 Dec 2016
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust’s crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be ‘trust strategists’. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place?

Drawing on examples from state finance, international lending agencies, trade bodies, financial institutions and consumer groups in mature and emerging financial centres, this book explores the wide-ranging role of PR in financial markets, including:

  • State finance and debt capital markets

  • Investor relations, M&A and IPOs

  • Corporate communications for financial institutions

  • Product promotion and consumer finance

  • Financial trade associations and lobbying

  • Consumerism and financial activism.

Far reaching and challenging, this innovative book will be essential reading for researchers, advanced students and professionals in PR, communication and finance.
About Clea Bourne
Clea Bourne is a Lecturer in Public Relations, Advertising & Marketing, at Goldsmiths, University of London, UK. Her research on communication in financial markets has appeared in Culture and Organisation, Public Relations Inquiry, Journal of Public Relations Research and New Media and Society, and in edited collections.

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