Home » Truth in Marketing
Product Image

Truth in Marketing

Thomas Anker
€78.99
Quantity:
In stock with our UK publisher. 14-28 days
Delivery/Collection within 10-20 working days
14 days return policy Shipping & Delivery
A01=Thomas Anker
Alethic Properties
Alethic Relations
Author_Thomas Anker
Behavioural Claims
Brand Heritage
Brand Universe
business ethics
Category=KJG
Category=KJS
Coherence Theories
Consumer Brand Interactions
consumer deception
Conventional Properties
Conversational Implicature
correspondence theory
CSR
Epistemic Agents
epistemology of advertising
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
evidence
External Coherence
Functional Claims
ICC Code
Inferential Connectivity
Instrumental Criterion
Instrumental Truth
Kantian Constructivism
Logical Pluralism
marketing ethics
Marketing Expression
pragmatic theory
Prior Plausibility
Propositional Entity
Regu Lation
regulatory frameworks
Substantive Pluralism
Supervenient Properties
Symbolic Claims
truth
truth verification in marketing claims

Product details

  • ISBN 9781138849198
  • Weight: 272g
  • Dimensions: 138 x 216mm
  • Publication Date: 01 Apr 2016
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
Secure checkout Fast Shipping Easy returns
Description

Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not…

Despite the role of regulators, marketing claims are often ruled to be misleading, deceptive or incomplete. Surprisingly, scholars of marketing ethics have devoted little time to this key issue. This may be because although key codes of marketing conduct insist on truthful communications, there is only limited understanding of what truthfulness itself actually entails.

This innovative book develops a theory of truth in marketing and discusses the implications for consumers, marketing professionals and policymakers. Focusing on the problem of truth in marketing, it analyses the theory of truth in marketing, and examines the wider significance of marketing truth for society. Using a wide selection of engaging global examples and cases to illustrate this fascinating analysis, this engaging book will provide a provocative read for all scholars and educators in marketing, marketing/business ethics and CSR.

About Thomas Anker
Thomas Boysen Anker is lecturer at the University of Glasgow and holds a PhD in applied philosophy from the University of Copenhagen. His main research interest is business ethics. He is associate editor of European Management Journal and has published widely in international academic journals.

More from this author