A01=Craig Stull
A01=David Meerman Scott
A01=Phil Myers
apparent
approach
Author_Craig Stull
Author_David Meerman Scott
Author_Phil Myers
breakthrough
buyers
Category=KJC
connect
different
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
gate
hand
immediately
market
new
offerings
offeringscalled
pay
problems buyers
products
radically
resonate
resonators offer
signals
six
solutions
themselves
wider
Product details
- ISBN 9780470260364
- Weight: 454g
- Dimensions: 152 x 231mm
- Publication Date: 11 Jul 2008
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Hardback
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If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.
CRAIG STULL is founder and CEO of Pragmatic Marketing and author of the industry-standard Pragmatic Marketing Framework.
PHIL MYERS is President of Pragmatic Marketing. He has led three successful technology start-ups, managed two initial public offerings, and created seven hit products.
DAVID MEERMAN SCOTT is the author of The New Rules of Marketing and PR from Wiley, a frequent keynote speaker, and a seminar instructor for Pragmatic Marketing.
Visit: www.tunedinbook.com.
