Turkiye's Soft Power: Re-imagined On Its Centennial
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A01=Cagatay Ozdemir
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Author_Cagatay Ozdemir
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Category1=Non-Fiction
Category=JPSD
COP=Singapore
Cultural Diplomacy
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Development Assistance
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Foreign Policy
Humanitarian Diplomacy
Language_English
Nation Branding
Ottoman Diplomacy
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Perception Management
Price_€50 to €100
PS=Forthcoming
Public Diplomacy
Soft Power
softlaunch
Strategic Communication
Product details
- ISBN 9789811285462
- Publication Date: 25 Nov 2024
- Publisher: World Scientific Publishing Co Pte Ltd
- Publication City/Country: SG
- Product Form: Hardback
- Language: English
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Soft power encompasses the ability to wield influence over others through skillful consensus-building, employing persuasive techniques, and cultivating a favorable image. In today's technologically advanced era, nations are adopting innovative diplomatic approaches; instead of solely relying on conventional state-to-state interactions, countries now prioritize engaging with societies through a variety of channels. Thus, in the evolving global landscape, where effective communication holds ever greater significance, public diplomacy takes center stage.Drawing from its robust historical legacy of strong statecraft, Türkiye strategically employs soft power to navigate diplomatic challenges, establish global connections, promote mutual understanding, dispel stereotypes, and encourage cross-cultural interactions. Through harnessing its cultural appeal and influence, Türkiye adeptly bridges gaps and facilitates meaningful exchanges among diverse communities. Within this framework, this book delves into the theoretical dimensions of soft power and its intersections with other principles and actions. Additionally, it conducts a historical analysis of Türkiye's soft power strategies, spanning from the time of the Ottoman Empire to the founding of the Republic and extending into contemporary times.
