TV Commercials: How to Make Them
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A01=Ivan Cury
academic guide to commercial production
advertising industry roles
advertising production workflow
AFTRA
agency client collaboration
AICP
assistant
audiovisual content creation
Author_Ivan Cury
Category=ATF
Category=ATJ
Client Agency Relationship
commercial filmmaking techniques
company
cut
Dat
Dolly Grip
Edit Session
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
final
Final Cut Pro
Fireman
Gang Boss
Higher Budget Shoots
Independent Commercial Producers
Low Budget Commercial
Makeup Artist
media production management
Men's Wearhouse
Men’s Wearhouse
Multiple Camera Shoots
Playback
pro
production
Prop Rental
rough
screen
script
Script Supervisor
supervisor
Sweep Table
Table Top
Time Code
Tv
Tv Commercial
Vegetarian Sandwich
Young Man
Product details
- ISBN 9780240805924
- Weight: 460g
- Dimensions: 191 x 235mm
- Publication Date: 19 Oct 2004
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.
Ivan Cury is a professor in the Communication Department of California State University, Los Angeles, where he has taught for the past fifteen years. He is also a producer and director of commercials, sitcoms, variety shows, documentaries, and daytime dramas such as The Young and the Restless. He has served as a judge for the Emmy's ACE and for the DGA awards. Before joining the department at Cal State, he taught for eleven years in the MPTV department at UCLA.
