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A01=Opeyemi Sofoluke
A01=Raphael Sofoluke
African American entrepreneurship
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The Black experience in business
Twice as Hard
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Product details

  • ISBN 9780241501030
  • Weight: 480g
  • Dimensions: 144 x 220mm
  • Publication Date: 03 Jun 2021
  • Publisher: Dorling Kindersley Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
Delivery/Collection within 10-20 working days

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This book is an exercise in building your network. We've spoken to over 40 successful business people to help you gain from their advice and create space for your own personal growth.

Twice As Hard is an exploration of Black identity in the working world and a blueprint for success. You will learn what obstacles limit opportunity for Black professional progress, how to understand and overcome racial stereotypes, be productive, find purpose, and ultimately thrive in business.

Authors Opeyemi and Raphael Sofoluke explore their own personal brand of ethics, the challenges they have faced in their careers, and the learnings they took from them, before inviting other successful business people in a broad range of industries to share their experiences and the practical measures they take to realise their goals, too. Featuring tips on entrepreneurship, as well as insights on the corporate world, this book aims to empower and inspire Black professionals, get everyone thinking and talking about their actions, and continue the fight for a truly inclusive, understanding society.

Raphael Sofoluke is a serial entrepreneur, author, founder and CEO behind UK Black Business Show, UK Black Business Week, Birmingham Black Business Show & Black Tech Achievement Awards. UK Black Business Show, was founded in 2017 and has been endorsed by Sadiq Khan the Mayor of London and David Lammy MP for Tottenham.