Product details
- ISBN 9781118954836
- Format: Paperback
- Weight: 408g
- Dimensions: 185 x 226mm
- Publication Date: 20 Jan 2015
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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With more than half a billion registered users, Twitter continues to grow by leaps and bounds. This handy guide, from one of the first marketers to discover the power of Twitter, covers all the new features. It explains all the nuts and bolts, how to make good connections, and why and how Twitter can benefit you and your business.
- Fully updated to cover all the latest features and changes to Twitter
- Written by a Twitter pioneer who was one of the first marketers to fully tap into Twitter's business applications
- Ideal for beginners, whether they want to use Twitter to stay in touch with friends or to market their products and services
- Explains how to incorporate Twitter into other social media and how to use third-party tools to improve and simplify Twitter
Laura Fitton was one of the first marketers to discover the value of Twitter for businesses and society. She founded Twitter app store oneforty.com and sold it to HubSpot. She’s now Inbound Marketing Evangelist for Hubspot. Anum Hussain speaks to thousands on how to effectively use social media - in classrooms, at conferences and even alongside Twitter’s Small Business Team. Brittany Leaning writes about social media strategy for HubSpot’s 1.6 million readers and has managed accounts for several well-known brands.
