Ultimate Guide to Social Media Marketing

About Amanda RobinsonEric ButowJenn HermanMike AlltonStephanie Liu

Eric Butow is the owner of Butow Communications Group (BCG) in Jackson California which offers online marketing ROI improvement services for businesses. Eric founded BCG in 1994 specializing in desktop publishing and graphic design and soon offered technical writing and web design services as well. After Eric graduated from California State University Fresno in 1996 with a masters degree in communication he moved to Roseville California and continued to build his business. He worked with a wide variety of businesses from startups to large companies including Adobe Cisco Systems HP and Intel. Eric began his book authoring career by writing Master Visually Windows 2000 Server in 2000. Since then Eric has written 30 more technical books as an author co-author or in one case as a ghostwriter. Erics most recent books are Samsung Gear S2 for Dummies (Wiley) Instagram for Business for Dummies (Wiley) and Pro iOS Security and Forensics (Apress). Jenn Herman is a social media consultant speaker and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog Jenns Trends has won the title of a Top 10 Social Media Blog in 2014 2015 and 2016. Through her blog consulting and speaking Jenn provides tips resources and training for small to medium-sized businesses that need to structure their social media strategies. Her business background includes Administration Sales Human Resources and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc. Fox News Yahoo Finance CBS Radio LA and numerous other podcasts and publications. She is the author of Instagram for Business for Dummies The Ultimate Beginner's Guide to Instagram and Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy. Stephanie Liu is one of the most sought-after international speakers on live video known for her dynamic stage presence and cutting-edge Facebook engagement tactics. She led paid search advertising for one of the largest search agencies in the United States served as the Director of Social Strategy for San Diegos leading ad agency and has created powerful campaigns for small businesses to giant multimillion-dollar corporations. As a digital marketing strategist she spent a decade deep in the trenches of agency life where her experience opened doors to working with big brand names such as Coach Givenchy Nike and Sony Pictures Entertainment. Her work has been recognized and awarded by Online Marketing Media and Advertising (OMMA) and PR Daily. Stephanie is most notably known for her Facebook Live show called Lights Camera Live® where she helps businesses succeed with live video. Amanda Robinson is the founder of The Digital Gal. She is widely sought after in the digital marketing industry for her knowledge and experience as a Facebook Ads expert. She advises Social Media Examiners membership group the Social Media Marketing Society with over 2000 entrepreneurs and digital marketers. She is regularly featured as a guest on digital marketing podcasts and speaks both on stage and in workshop settings on everything from Facebook Ads to Analytics to Messenger Marketing Chatbots. In recent projects Amanda was a key player in #RoadToSocial a Social Media Road trip across the US Midwest covering 3 back-to-back digital marketing conferences with 1.9M reach and 20.3M impressions on the #RoadToSocial content. Amandas real flair for digital marketing comes with her hands-on experience with extreme deep dives into data analysis focusing on analytics SEO ad targeting split testing and ways to make your marketing dollars more efficient. Mike Allton is a Content Marketing Practitionera title he invented to represent his holistic approach to content marketing that leverages blogging social media email marketing and SEO to drive traffic generate leads and convert those leads into sales. He is an award-winning Blogger Speaker and Author at The Social Media Hat and Brand Evangelist at Agorapulse. As Brand Evangelist Mike works directly with other social media educators influencers agencies and brands to explore and develop profitable relationships with Agorapulse.