Understanding Audiences and the Film Industry

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A01=Roy Stafford
Author_Roy Stafford
Category=ATFA
Category=JBCT
Category=KNTC
cultural studies
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eq_bestseller
eq_business-finance-law
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eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
film
industry
media
present
understanding

Product details

  • ISBN 9781844571413
  • Weight: 420g
  • Dimensions: 170 x 232mm
  • Publication Date: 31 May 2007
  • Publisher: Bloomsbury Publishing PLC
  • Publication City/Country: GB
  • Product Form: Paperback
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Brings together an introduction to academic study of audiences as 'readers' of films and an investigation into how the film industry perceives audiences as part of its industrial practices. The appraoch draws on ideas from film, media and cultural studies to present an insight to what makes the biggest box office films attractive to audiences.
ROY STAFFORD is a freelance lecturer and writer based in West Yorkshire, working in film education with independent cinemas. He is co-author, with Gill Branston, of The Media Student's Book (Routledge, 4th edition 2006) and has produced a wide range of film materials for teachers and students.

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