Home » Understanding Corporate Communications
Product Image

Understanding Corporate Communications

Dmytro Oltarzhevskyi | Yevgen Zagorulko
€192.20
Quantity:
In stock with our UK publisher. 14-28 days
Delivery/Collection within 10-20 working days
14 days return policy Shipping & Delivery
A01=Dmytro Oltarzhevskyi
A01=Yevgen Zagorulko
Author_Dmytro Oltarzhevskyi
Author_Yevgen Zagorulko
Category=GTC
Category=KJSP
communication management
communication theory models
crisis communication strategies
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
executive education resource
global corporate communication practices
leadership
media relations
organizational communication
public relations
reputation
stakeholder engagement
strategic communication

Product details

  • ISBN 9781032777672
  • Weight: 730g
  • Dimensions: 152 x 229mm
  • Publication Date: 04 Mar 2025
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
Secure checkout Fast Shipping Easy returns
Description

With the aim to synthesise and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice.

This book focuses on corporate communications as the art and craft of managing a company's behaviour and effective communication in society. It examines corporate communications' theoretical and applied aspects, featuring reference to global research, reputational cases, and practical models. The book's main goal is to make explicit well-known global theories and the practical experiences of corporate communications professionals in an easily visualised style accessible to a wide readership.

This book is suited to undergraduate and introductory executive education courses in corporate communications and as a reference and guide for early career communications professionals.
About Dmytro Oltarzhevskyi | Yevgen Zagorulko

Dmytro Oltarzhevskyi is a Professor in the Department of Advertising and Public Relations in the Educational and Scientific Institute of Journalism at Taras Shevchenko National University of Kyiv, Ukraine.

Yevgen Zagorulko is a strategic communications management consultant in Kyiv, Ukraine and member of the Chartered Institute of Public Relations, UK.

More from this author