A01=Chris Rice
AIDA
Air Miles
attitude formation
Author_Chris Rice
awareness
behaviour
behavioural
Black Box Models
Brand Comprehension
Category=KC
Category=KJ
Category=KJMV7
CIM
consumer
consumer decision modelling in academia
Convenience Foods
cost
data interpretation
Decision Making Units
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Family Life Cycle
Follow
Full Nest
group dynamics
high
High Fear Group
Home Pregnancy Testing Kit
Howard Sheth Model
IBM Computer
Inter-role Conflict
items
Life Stage Segmentation
marketing
marketing research methods
Organizational Buying Process
Post-war
Proactive Inhibition
sciences
segmentation strategies
set
social psychology
T1 T2
Traditional Family Life Cycle
UK Gamble
USA
Vice Versa
Weber's Law
Weber’s Law
Product details
- ISBN 9781138440937
- Weight: 612g
- Dimensions: 156 x 234mm
- Publication Date: 28 Jul 2017
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: learning objectives and definitions the theoretical background exercises issues to consider current examples implications for marketing recent examination questions. Chris Rice isSenior Lecturer in the Nottingham Business School at Nottingham Trent University. He is a CIM examiner on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector.
