A01=Chris Rice
AIDA
Air Miles
attitude formation
Author_Chris Rice
awareness
behaviour
behavioural
Black Box Models
Brand Comprehension
Category=JH
Category=JM
Category=KJMV7
Category=KJS
Category=KJSM
Category=KJSU
CIM
consumer
consumer decision modelling in academia
Convenience Foods
cost
data interpretation
Decision Making Units
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Family Life Cycle
Follow
Full Nest
group dynamics
high
High Fear Group
Home Pregnancy Testing Kit
Howard Sheth Model
IBM Computer
Inter-role Conflict
items
Life Stage Segmentation
marketing
marketing research methods
Organizational Buying Process
Post-war
Proactive Inhibition
sciences
segmentation strategies
set
social psychology
T1 T2
Traditional Family Life Cycle
UK Gamble
USA
Vice Versa
Weber's Law
Weber’s Law
Product details
- ISBN 9780750623223
- Weight: 600g
- Dimensions: 156 x 234mm
- Publication Date: 13 Feb 1997
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations.
Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background * exercises * issues to consider * current examples * implications for marketing * recent examination questions. Chris Rice is
Senior Lecturer in the Nottingham Business School at Nottingham Trent University. He is a CIM examiner on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector.
Changed career to Personnel Management after originally training as an engineer. Followed by personnel experience in the engineering industry and later as Personnel Manager with Oxford University Press. Research degree awarded (in Adult Education) for work on the evaluation of training. Training conducted for many organisations including Bass, Plessey, Marks & Spencer, GPT, Lloyds/TSB, Northern Foods, Siemens. Has also been involved in setting up management education programmes in Poland, Czech Republic, Bulgaria and Zimbabwe.
