Understanding New Media

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A01=Eugenia Siapera
algorithms
app economies
artificial intelligence
Author_Eugenia Siapera
Category=JBCT1
Category=JBCT5
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_new_release
eq_nobargain
eq_non-fiction
eq_society-politics
media theories
new media
new media and society
political economy of media

Product details

  • ISBN 9781529796575
  • Weight: 480g
  • Dimensions: 170 x 242mm
  • Publication Date: 16 Mar 2026
  • Publisher: SAGE Publications Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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The new media landscape touches every aspect of our social, political and cultural lives. It is more important than ever, therefore, that we are able to understand and explain the complexity of our digital world.

Understanding New Media gives you the tools and the knowledge you need to make sense of the relationship between technologies, media and society. This best-selling introduction:

  • Makes complex ideas accessible, clearly explaining the key thinkers, theories and research you need to understand.
  • Brings theory to life with a range of case studies, from platform economies to digital populism.
  • Helps get you started on projects and essays with suggested questions and activities.

Understanding New Media is the perfect guide to the past, present and future of the new media world. It is essential reading for anyone exploring new, social or digital media.

Eugenia Siapera is a Professor of Digital Technology, Society and Policy at University College Dublin where she is also the Director of the Centre for Digital Policy (with Elizabeth Farries). Her research interests are in the area of digital media and technologies and their intersections with questions of social justice. She has published widely on topics such as race and digital racism, platform governance, digital journalism, and online misogyny.   

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