Understanding Priming Effects in Social Psychology
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- ISBN 9781462519293
- Weight: 480g
- Dimensions: 178 x 254mm
- Publication Date: 19 Nov 2014
- Publisher: Guilford Publications
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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How incidentally activated social representations affect subsequent thoughts and behaviors has long interested social psychologists. Recently, such priming effects have provoked debate and skepticism. Originally a special issue of Social Cognition, this book examines the theoretical challenges researchers must overcome to further advance priming studies and considers how these challenges can be met. The volume aims to reduce the confusion surrounding current discussions by more thoroughly considering the many phenomena in social psychology that the term “priming” encompasses, and closely examining the psychological processes that explain when and how different types of priming effects occur.
Daniel C. Molden, PhD, is Associate Professor of Psychology at Northwestern University. His research examines how activating different motivational mindsets influences the ways in which people (1) gather, integrate, and interpret social information, and (2) pursue, represent, and react to social interactions. His work has been featured in publications such as the Journal of Personality and Social Psychology, the Journal of Experimental Psychology: General, Psychological Science, and American Psychologist. Dr. Molden has held fellowships from the National Institute of Child Health and Human Development and the National Institute of Mental Health, and has received funding for his research from the National Science Foundation.
