A01=Brendan Sainsbury
A01=Damian Ryan
A01=John Lee
A01=Lonely Planet
Age Group_Uncategorized
Age Group_Uncategorized
Author_Brendan Sainsbury
Author_Damian Ryan
Author_John Lee
Author_Lonely Planet
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Category1=Non-Fiction
Category=KJE
Category=KJS
COP=United Kingdom
Delivery_Delivery within 10-20 working days
digital marketing
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
online PR
PA=Available
Price_€20 to €50
PS=Active
social media campaign
social media channels
social media marketing
softlaunch
Product details
- ISBN 9780749473563
- Weight: 465g
- Dimensions: 157 x 235mm
- Publication Date: 03 Apr 2015
- Publisher: Kogan Page Ltd
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms.
Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available.
Damian Ryan is founder and chairman of The Global Academy of Digital Marketing, a collaborative movement comprised of digital marketers seeking knowledge, case studies, contacts and credible data to help them prosper. He is also a partner with Mediaventura, the UK's leading corporate finance firm for the TIME (Technology, Internet, Media and Entertainment) sector. He is also the author of Understanding Digital Marketing and The Best Digital Marketing Campaigns in the World.
