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Understanding the Business of Tourism

Venu Vasudevan
€192.20
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A01=Venu Vasudevan
Author_Venu Vasudevan
Business of Tourism
Category=GTM
Category=KJ
Category=KJM
Category=KNP
Category=KNSG
cultural heritage studies
destination marketing
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
hospitality management
Indian tourism sector analysis
Services Industry
sustainable tourism development
tourism policy analysis
Travel and Tourism
travel operations management

Product details

  • ISBN 9781032991627
  • Weight: 910g
  • Dimensions: 174 x 246mm
  • Publication Date: 28 Oct 2025
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

This book outlines the facets of the tourism industry, introduces tourism products and services and provides national and international examples. With questions, discussion topics and activities, it enlightens students and teachers on practical and business-oriented knowledge on the industry, which is distinct from the traditional sources of information available on this subject.

The textbook covers all the topics common to most graduate courses in Tourism. While Part 1 intends to provide clarity and a strong foundation to students beginning their education in tourism, Part 2 and 3 form the core offering, providing a comprehensive look at the most important sub-sectors of the industry and focusing attention on the tourism industry of contemporary India. Part 4 outlines the issues confronting tourism and deliberates on the possibilities and opportunities that the future holds for the industry.

This book is the best entry point for any student enrolling for a tourism course, whether a diploma, degree or post-graduate. It will also empower young professionals already employed in the tourism industry to get acquainted with the fundamentals of Tourism.
About Venu Vasudevan

Venu Vasudevan was an officer of the Indian Administrative Service, and served as Chief Secretary, Government of Kerala. In the tourism sector, he was instrumental in establishing a new tourism destination (Bekal) and served as Director and Secretary, Kerala Tourism. He led the surge of the tourism sector in Kerala and built up a strong private-public partnership, including Kerala Travel Mart. He played a pivotal role in rolling out the Incredible India campaign. He pioneered the Responsible Tourism movement in Kerala. He has worked extensively in the museum sector and served as Director General of National Museum.

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