A01=Bruce D. Keillor
Assessing an International Market
Assessing Potential Markets
Author_Bruce D. Keillor
Category=JP
Category=KJK
Dealing with Social and Cultural Differences
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
eq_society-politics
Future Issues in International Business
Gaining and Maintaining Competitive Advantage
Managing the Political Environment
Selecting the Best Market Entry Strategy
Product details
- ISBN 9781440803017
- Weight: 454g
- Dimensions: 156 x 235mm
- Publication Date: 07 Feb 2013
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
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This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market.
The global marketplace is a reality, yet there are virtually no books dedicated to understanding the international business environment. The accessible, practitioner-oriented information in this book provides businesspeople with the tools necessary to accurately analyze the complex global environment and the perspective to be successful in international markets.
A resource for business managers as well as for college-level business students, the book covers all major areas of the international business environment, including the cultural aspects of international commerce environments as well as economic, political, and competitive challenges. Additionally, the author explains how a business entity can impact the market environment in which it operates.
Bruce D. Keillor, PhD, is director of the Williamson Center for International Business and professor of marketing and international business at Youngstown State University, Ohio. Keillor holds a doctorate in marketing from the University of Memphis.
