12 rules for life
A01=Ash Ali
A01=Hasan Kubba
Author_Ash Ali
Author_Hasan Kubba
Business Book Awards
BUSINESS BOOK OF THE YEAR
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Product details
- ISBN 9781788167543
- Weight: 212g
- Dimensions: 128 x 198mm
- Publication Date: 10 Dec 2020
- Publisher: Profile Books Ltd
- Publication City/Country: GB
- Product Form: Paperback
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WINNER OF BUSINESS BOOK OF THE YEAR AWARD 2021 AND BEST START UP/SCALE UP BOOK AWARD 2021
'A powerful way to think about success as an entrepreneur.'
Ali Abdaal, Productivity YouTuber, Podcaster & Ex-Doctor
'Crucial business advice that you won't get anywhere else.'
Derek Sivers, Entrepreneur & Author of Anything You Want
This ground-breaking book exposes the myths behind startup success, illuminates the real forces at work and shows how they can be harnessed in your favour.
The world isn't a level playing field. Meritocracy is a myth. And if you look at those at the top, you realise that behind every success story is an Unfair Advantage. But that doesn't just mean your parents' wealth or who you know. An Unfair Advantage is any element that gives you an edge over your competition. And we all have one.
Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over £5 billion), the authors show how to identify your own unfair advantages and apply them to any project. Hard work and grit aren't enough, so they explore the importance of money, intelligence, insight, location, education, expertise, status and luck in the journey to success. From Snapchat to Spanx, Oprah to Elon Musk, unfair advantages have shaped the journeys of some of the most successful brands in the world. This book helps you too find the external circumstances and internal strengths to succeed in the world of business and beyond.
Ash Ali and Hasan Kubba are the founders of The Unfair Advantage, an entrepreneur training company with social impact at its heart. Ash is an award-winning tech entrepreneur and the first marketing director of Just Eat (now worth over £4 billion). Hasan is a startup strategist and fundraising advisor. They are passionate about democratising startup entrepreneurship, and have both spoken at TEDx and startup events all over the world.
