Universal Principles of Storytelling for Designers
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- ISBN 9780760392461
- Weight: 1012g
- Dimensions: 216 x 254mm
- Publication Date: 19 Jun 2025
- Publisher: Quarto Publishing Group USA Inc
- Publication City/Country: US
- Product Form: Hardback
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This essential reference explores how timeless storytelling principles—character, conflict, and resolution—can be woven into design and everyday life. It shows how integrating these narrative elements leads to more engaging and meaningful creative outcomes
In Universal Principles of Storytelling for Designers, interdisciplinary designer, innovator, and anthropologist Lyle Sandler covers:
- Character Development: How to craft relatable and memorable personas in visual narratives.
- Plot Structure: Techniques for creating compelling arcs and engaging storylines.
- Emotional Resonance: Leveraging emotions to connect with the audience on a deeper level.
- Visual Storytelling: Utilizing design elements like color, typography, and composition to convey meaning and enhance the narrative.
The book is rich with examples from various disciplines, including literature, film, psychology, philosophy, and theatre. Sandler’s expertise and accessible writing style make complex concepts easy to understand and apply.
Universal Principles of Storytelling for Designers is not just another design book; it’s The Science of Storytelling for designers, a guide to transforming your design work into unforgettable stories. By mastering these storytelling principles, you can create designs that not only look good but also resonate deeply with your audience.
The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
Lyle Sandler is an interdisciplinary designer, innovator, and anthropologist. He assists organizations, corporate leaders, and governments in designing products, services, and experiences that drive new forms of value in anticipation of future human needs. He is currently the Chief Design Officer at Aon Corporation, overseeing the design of products and services across all business units. Lyle is exploring innovative techniques that enable humans to efficiently interact with large volumes of data, including the creation of non-language, multi-sensory, progressive storytelling. He resides in Morganville, New Jersey, where he continues to inspire designers through his writing and teaching.
