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Unlocking Small Business Ideas

John W. English
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A01=John W. English
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ATO
Australian Business Register
Author_John W. English
business environment Australia
Business Ideas
Business Mentor
Buying Motives
Cash Flow
Cash Flow Budget
Cash Flow Forecast
Category=KJH
Category=KJQ
Category=KJVS
Commercial potential
Commercial Strategies
Contribution Margin
Control Cash Flow
Digital Revolution
entrepreneurship education
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eq_business-finance-law
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eq_nobargain
eq_non-fiction
feasibility analysis
Follow
Gross Profit
innovation process
IP Australia
Margin
Online Directories
opportunity evaluation
post-pandemic business strategies
Production Scheduling
Recreational Vehicle
Revenue Forecast
Sales Revenue Forecast
Simple Accounting System
small enterprise management
Start-ups
Superannuation Guarantee
Tax File Number
Traditional Marketing Methods
Word Of Mouth

Product details

  • ISBN 9781032496436
  • Weight: 280g
  • Dimensions: 156 x 234mm
  • Publication Date: 01 Jun 2023
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

An idea is the first step in the process of creating a business. Most ideas, no matter how brilliant they may seem, never actually end up becoming a business. This book explains how to:

  • Look for new small business ideas.

  • Evaluate ideas for their commercial potential.

  • Unlock the strategies that turn an idea into a business.

English’s focus is on finding the seed of an idea and the process of developing it into a genuine business opportunity. He includes practical diagnostic ‘reality checks’ developed in his small business workshops. He also includes an analysis of changes in the Australian small business environment as result of Covid-19.

This practical volume is ideal for any budding entrepreneur looking for guidance on how to evaluate a business opportunity and build a commercial strategy around it. It will also be an ideal secondary reading for books on entrepreneurship and small business courses.
About John W. English

John W. English brings together a lifetime of business insight as an academic, entrepreneur, and author. As Associate Professor in Entrepreneurship and Deputy Director in the Australian Innovation Research Centre at the University of Tasmania, he introduced undergraduate and postgraduate programmes in entrepreneurship and commercialisation. As a consultant to government agencies in Australia, New Zealand, and the United States, he conducted start-up workshops on how to assess new ideas for their commercial potential. He is the author of the bestselling book How to Organise and Operate a Small Business in Australia, now in its 11th edition.

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