A01=Wang Sahoqiang
aesthetics
Age Group_Uncategorized
Age Group_Uncategorized
arts
artwork
Author_Wang Sahoqiang
automatic-update
branding
Category1=Non-Fiction
Category=AK
consumer experience
COP=Spain
creative packaging
Delivery_Pre-order
Design
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
form and function
Language_English
materiality
materials
PA=Temporarily unavailable
packaging
Price_€20 to €50
product design
PS=Active
softlaunch
unboxing
visual identity
Product details
- ISBN 9788492810932
- Dimensions: 210 x 285mm
- Publication Date: 13 Nov 2013
- Publisher: Promopress
- Publication City/Country: ES
- Product Form: Hardback
- Language: English
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As brands of every kind compete in drawing attention to their products, packaging design is becoming an increasingly important skill. This book offers an in-depth account of this exciting sector of the design world. This book presents a rich selection of cutting-edge concepts in packaging design through showcasing a wide variety of projects. The presentation and look of a product or brand can instantly upgrade its image and be the difference between a sales hit and a flop. SELLING POINTS: This book offers some of the ways packaging design can be used to help a product stand out. Colour illustrations
