A01=Nick Voil
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Author_Nick Voil
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Category1=Non-Fiction
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interaction design
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softlaunch
software development
software testing
usability' software engineering
user experience
user interface
visual design
Product details
- ISBN 9781780173498
- Dimensions: 170 x 244mm
- Publication Date: 13 Jul 2020
- Publisher: BCS Learning & Development Limited
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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Making user experience (UX) central to development of a product, service or system enhances customer satisfaction, resulting in higher conversion rates and a stronger brand presence.
This book provides a reasoned and authoritative description of what UX is, why it works and what tools and techniques are involved, in line with the BCS Foundation Certificate in User Experience, based on ISO 9241-210.
Nick de Voil has been helping organisations to design and evaluate digital products, services and systems for over 30 years. He developed the world's first training course in User Experience for business analysts and now specialises in helping organisations to optimise customer experience by designing business processes ‘from the outside in’.
