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Using Creativity and Data in Marketing

Tom Ollerton
€63.99
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A01=Tom Ollerton
actionable marketing leadership lessons
advanced marketing performance tracking
anticipating marketing industry trends
Author_Tom Ollerton
balancing creativity and metrics
big-picture marketing strategy
blending data and creativity in campaigns
Bose marketing innovation
Brompton Bikes creative campaign strategy
building marketing credibility with data
C-suite marketing leadership toolkit
Category=GPH
Category=KJS
Category=KJSA
Category=KJSG
competitive advantage through creative analytics
competitive positioning with creative analytics
creative breakthroughs from data insights
Creative Data
creative data visualization for marketers
Creative Marketing
Data Driven Marketing
Data Insights
Data Interpretation
data-driven creative marketing
Data-Driven Creativity
Decision-Making
developing marketing governance models
driving ROI in marketing campaigns
eq_bestseller
eq_business-finance-law
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eq_isMigrated=2
eq_nobargain
eq_non-fiction
executive guide to data-led marketing
executive marketing transformation guide
financial impact of marketing decisions
frameworks for creative data application
global marketing leadership insights
governance in data-led marketing
high-impact marketing decision-making
impactful marketing decision-making
innovative campaign measurement
Innovative Marketing
integrating data into brand storytelling
Kenvue data-driven marketing example
Kogan Page
L'Oreal marketing case study
leadership in creative marketing
leading data-informed creative teams
Marketing Analytics
marketing analytics for senior leaders
marketing decision-making frameworks
marketing effectiveness through creativity
Marketing Innovation
marketing innovation frameworks
Marketing Insights
marketing ROI through innovation
Marketing Strategy
marketing transformation leadership
marketing trend forecasting
optimizing marketing investment with analytics
real-world examples of marketing transformation
scaling creative marketing with analytics
senior marketer's guide to analytics and creativity: Tom Ollerton
senior marketing leadership strategies
strategic marketing models for executives
strategic marketing planning with data
translating analytics into creative action
using creativity and data in marketing

Product details

  • ISBN 9781398619272
  • Dimensions: 156 x 234mm
  • Publication Date: 03 Sep 2025
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

How can marketing leaders leverage data and creativity to deliver measurable business results?

Using Creativity and Data in Marketing provides proven strategic models and expert insights to help blend quantitative data with innovative thinking. This essential guide equips professionals to lead with confidence, turning complex analytics into impactful campaigns that deliver ROI and competitive advantage. Featuring interviews with global marketing leaders from L'Oreal, Kenvue, Brompton Bikes and Bose, the book offers exclusive data-led, decision-making frameworks grounded in real-world success.

You'll learn how to:
- Access expert interviews revealing actionable leadership lessons
- Master strategic tools to translate data into creative breakthroughs
- Understand governance and financial impact of data-driven marketing
- Anticipate industry trends with informed, big-picture thinking
- Drive measurable ROI through data-informed, innovative campaigns

Designed for senior marketers and executives, this book empowers you to lead marketing transformation with authority and clarity, ensuring every decision delivers tangible results.


Themes include: strategic models, expert interviews, ROI, data-led decision making, leadership, financial impact, industry trends
About Tom Ollerton
Tom Ollerton is the founder of Automated Creative, a creative effectiveness platform with the ambition to combine AI with human creativity to make better ads. Automated Creative team have generated and optimised ads for global clients such as McDonald's, Jack Daniels, Bose, MARS, Lipton and P&G. Based in London, UK, he is the host of the Shiny New Object podcast, which interviews industry leaders about the future of data driven marketing. A regular speaker at industry events and podcasts as well as serving as a juror for the World Federation of Advertisers' Marketer of the Year Award.

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