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Utility Drives Adoption: Understanding Internet Accessibility in Rural China

English

By (author): Mingrui Ye

Utility Drives Adoption: Understanding Internet Accessibility in Rural China addresses the deep digital divide in China by exploring the reasons behind the lagging adoption of the internet in rural communities. With a four-year study and in-depth investigation into a number of rural communities across China, author Mingrui Ye unfolds a picture of internet use in rural villages and answers the questions why and in what scenario rural residents will or will not adopt internet-based digital devices like laptops or tablets.

Additionally, this book contributes to diffusion theory with a newly established research model, by which new determinants responsible for internet adoption were discovered and mutual relations between influential factors at different levels revealed. A series of solutions to improve the adoption rate of the internet in rural China are suggested for implementation at multiple levels. Utility Drives Adoption not only provides a deeper understanding of internet adoption in rural communities but also revisits the theory of innovation diffusion with newly developed perspectives and research models. This book serves as a useful guide for researchers and students in relevant fields to further explore internet utility and adoption in rural China.

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Original price €90.99
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A01=Mingrui YeAge Group_UncategorizedAuthor_Mingrui Yeautomatic-updateCategory1=Non-FictionCategory=UBJCategory=UBWCOP=United StatesDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€50 to €100PS=Activesoftlaunch
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Product Details
  • Weight: 420g
  • Dimensions: 150 x 225mm
  • Publication Date: 10 Apr 2019
  • Publisher: Peter Lang Publishing Inc
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9781433137020

About Mingrui Ye

Mingrui Ye received his PhD from the University of South Australia in 2014. He is currently an associate professor at Communication University of China.

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