UX Research
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€40.99
A01=Brad Nunnally
A01=David Farkas
affinity diagrams
Age Group_Uncategorized
Age Group_Uncategorized
approaching analytics
Author_Brad Nunnally
Author_David Farkas
automatic-update
Category1=Non-Fiction
Category=KJMV6
communicating roi
contextual inquiry
COP=United States
customer journals
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
fundamentals of ux research
human factors
informing design decisions
keystroke level modelings
Language_English
moderated and un-moderated usability testing
PA=Available
practical techniques for ux research
Price_€20 to €50
product design
product designers
PS=Active
qualitative ux research
quantitative ux research
softlaunch
stakeholder interviews
stakeholder workshops
surveys
user experience
user experience design
user experience designers
user experience reseach
user research
ux
ux data analysis
ux design
ux designers
ux research
ux research methods
ux research recruitment
Product details
- ISBN 9781491951293
- Weight: 380g
- Dimensions: 152 x 228mm
- Publication Date: 20 Dec 2016
- Publisher: O'Reilly Media
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there's often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you'll learn a common language and set of tools to help you carry out research in an informed and productive manner. This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you've learned. Learn what it takes to ask good research questions Know when to use quantitative and qualitative research methods Explore the logistics and details of coordinating a research session Use softer skills to make research seem natural to participants Learn tools and approaches to uncover meaning in your raw data Communicate your findings with a framework and structure
Brad Nunnally is a User Experience Designer out of St. Louis, MO. He regularly speaks on research methods, design techniques, and strategy. For the last decade, his work has included research, modeling, design, and testing. Over the course of his career, he has helped clients in the financial, healthcare management, public utilities, and pharmaceutical management industries identify user needs and develop engaging experiences based on those needs. David is a User Experience Designer in Philadelphia, PA. David started his career in-house, has worked in consultancies of all sizes, has had opportunities to craft the design process within an organization, and has also adopted and evolved existing paradigms. His experience includes a range of financial services systems, business systems, and e-commerce and cross-channel platforms.
