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Value co-creation in sport management

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Attendance Intentions
Category=KNP
Category=SCBM
Co-creation Platforms
Co-creation Practices
collaborative value creation in sport
consumption communities
coopetition in sports
Coopetition Strategies
Customer Sphere
customer-to-customer value co-creation platforms
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_sports-fitness
Exemplary Quote
fan community engagement
Ga Ni Za Tio
GDL
Goods Dominant Logic
Joint Sphere
Live Venue
nonprofit sports organisations
Online Fan Forum
Purchase Team Merchandise
SDL
SDL Perspective
service-dominant logic
sport consumer behaviour
Sport Consumers
Sport Customer
Sport Management
Sport Management Research
sport value framework
Stadium Atmosphere
SVF
Tv Spectator
value co-creation
value co-destruction
VIP
VIP Guest

Product details

  • ISBN 9781138086203
  • Weight: 453g
  • Dimensions: 174 x 246mm
  • Publication Date: 23 Oct 2019
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

This book offers new insights into value co-creation in the context of sport management. Based on recent developments in academia (e.g. service-dominant logic) and empirical evidence, it highlights the significance of customers and other firms and organisations (service networks) for the creation of high quality products and services. Five articles shed more light on various aspects of value co-creation including a sport value framework, customer-to-customer value co-creation platforms, fan consumption communities, value co-destruction, and coopetition strategies. They also broaden our understanding of the processes that lead to joint value creation by different parties. In addition, the authors present insights that can be helpful in practice, and describe guidelines and strategies that are in line with the concept of value co-creation. In so doing, this book helps to develop better theories, and to provide guidance for sport managers for the design of value creation as a collaborative relational and dynamic process between multiple actors.

This book was published as a special issue of European Sport Management Quarterly.
About
Herbert Woratschek is Professor of Service Management at the University of Bayreuth, Germany. He has been Vice-President of the European Association for Sport Management since 2009. His main areas of research include the service-profit chain and moderating variables in various service contexts, service-dominant logic, measurement of service quality, and sport marketing. Chris Horbel is Associate Professor of Marketing at the Department of Environmental and Business Economics at the University of Southern Denmark, Odense, Denmark. The focus of her scientific work comprises the areas of value co-creation, service networks and word-of-mouth with applications in sport, tourism, healthcare, and mobile applications. Bastian Popp is Assistant Professor at the Department of Services Management at the University of Bayreuth, Germany. His primary areas of research are innovative media and consumer behaviour, co-creation, brand management, brand communities, social media, consumer-company identification and fan behaviour.