Value Pricing for Accounting Professionals

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A01=Mark Wickersham
accountancy firms
accountant marketing
Age Group_Uncategorized
Age Group_Uncategorized
Author_Mark Wickersham
automatic-update
Category1=Non-Fiction
Category=KFC
Category=KFCM
Category=KJS
client relationship management
COP=United Kingdom
cost-plus pricing
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
fixed price agreement
hourly billing
Language_English
PA=Available
Price_€50 to €100
pricing psychology
pricing strategy
PS=Active
softlaunch

Product details

  • ISBN 9781398605398
  • Weight: 660g
  • Dimensions: 163 x 240mm
  • Publication Date: 03 Jul 2022
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
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Accountants and bookkeepers are working long hours but not making the profits they should. A value pricing strategy can lead to better prices for accounting professionals and better results for their clients.

The concept of value pricing is simple to understand but many accountants struggle with the price conversation and lack the confidence to charge higher prices. Value Pricing for Accounting Professionals is a practical guide to building a clear pricing strategy, feeling more confident and increasing earnings. It covers the critical steps to pricing a new client and how to re-price existing clients without losing them by quantifying value.

The book's step-by-step approach is backed up by dozens of real-life case studies of firms which applied these methods to get better results, along with benchmarking research based on a survey of thousands of accounting professionals. There is guidance on calculating a profitable price, creating effective packages and managing the 'invisible' cost of scope creep, and new insights into meeting clients remotely and pricing in difficult economic times. Become more profitable and deliver extraordinary solutions to clients with this essential guide to effective value pricing.

Mark Wickersham is a Chartered Accountant, speaker and sought-after profit improvement expert. Since selling his own accountancy practice in 2006 he has trained and mentored hundreds of accountants around the world on how to improve their value pricing techniques and strategies. He has built a large, international online community with The Value Pricing Academy, The Bookkeepers' Pricing Academy and the private Facebook group, Value Pricing with Mark Wickersham.

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