The authors of ?Value Proposition Design? are
obsessed with bringing practical tools and processes to the fields
of strategy, innovation, and entrepreneurship. They all share a
common passion for making business concepts simple, beautiful, and
applicable so that they become useful and indispensable in the
lives of business professionals and organizations.
The team behind ?Value Proposition Design? is the
same as for the global bestseller, Business Model Generation,
composed of Dr. Alexander Osterwalder, Dr. Yves Pigneur, Alan
Smith, and completed by Greg Bernarda,, and Trish Papadakos.
Dr. Alexander Osterwalder and Alan Smith are
co-founders of Strategyzer.com, a company specializing in tools to
design, test, and manage strategies, business models and value
propositions. Dr. Yves Pigneur is a professor of management and
information systems at the University of Lausanne, Greg Bernarda is
a consultant and certified Strategyzer coach specialized in
strategy and innovation, Trish Papadakos is a renowned designer and
photographer.
Alex Osterwalder Dr. Alexander Osterwalder is the
lead author of the international bestseller Business Model
Generation, passionate entrepreneur, and demanded speaker. He
co-founded Strategyzer, a software company specializing in tools
and content for strategic management and innovation. Dr.
Osterwalder invented the ?Business Model Canvas,? the
strategic management tool to design, test, build, and manage
business models, which is used by companies like Coca Cola, GE,
P&G, Mastercard, Ericsson, LEGO, or 3M. He is a frequent
keynote speaker in leading organizations and top universities
around the world, including Stanford, Berkeley, MIT, IESE and IMD.
Follow him online @alexosterwalder.
Yves Pigneur Dr. Yves Pigneur is co-author of Business Model
Generation and a professor of management and information systems at
the University of Lausanne. He has held visiting professorships in
the United States, Canada, and Singapore. Yves is a frequent guest
speaker on business models in universities, large corporations,
entrepreneurship events, and international conferences.
Greg Bernarda Greg Bernarda is a thinker, creator and
facilitator who supports individuals, teams and organizations with
strategy and innovation. He works with inspired leaders to
(re)design a future which employees, customers, and communities can
recognize as their own. His projects have been with the likes of
Colgate, Volkswagen, Harvard Business School and Capgemini. Greg is
a frequent speaker; he co-founded a series of events on
sustainability in Beijing; and is an advisor at Utopies in Paris.
Prior to that, he was at the World Economic Forum for eight years
setting up initiatives for members to address global issues. He
holds an MBA (Oxford Saïd) and is a Strategyzer certified
business model coach.
Alan Smith Alan is obsessed with design, business,
and the ways we do them. A design-trained entrepreneur, he has
worked across film, television, print, mobile, and web. Previously,
he co-founded The Movement, an international design agency with
offices in London, Toronto, and Geneva. He helped create the Value
Proposition Canvas with Alex Osterwalder and Yves Pigneur, and the
breakthrough design for Business Model Generation. He co-founded
Strategyzer where he builds tools and content with an amazing team;
helping business-people make stuff customers want. Follow him
online @thinksmith.
Trish Papadakos Trish is a designer, photographer, and
entrepreneur. She holds a Masters in Design from Central St.
Martins in London and Bachelor of Design from the York Sheridan
Joint Program in Toronto. She teaches design at her alma mater, has
worked with award-winning agencies, launched several businesses,
and is collaborating for the third time with the Strategyzer team.
Follow her photography on instagram @trishpapadakos.
