Vegas Brews

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A01=Michael Ian Borer
Aesthetic ecology
Aesthetics
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Author_Michael Ian Borer
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Category1=Non-Fiction
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Category=WBXD2
Conspicuous consumption
Consumption
COP=United States
Culture
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eq_non-fiction
eq_society-politics
Ethnography
Festivals
Gender
Identity
Image
Knowledge
Language_English
Local
Objects
PA=Available
Photography
Place
Price_€20 to €50
PS=Active
Reputation
Senses
Sexism
Social media
Socialization
softlaunch
Status
Taste
Translocal
Translocalism
Trauma
Urban
Virtual scene

Product details

  • ISBN 9781479879618
  • Dimensions: 152 x 229mm
  • Publication Date: 19 Nov 2019
  • Publisher: New York University Press
  • Publication City/Country: US
  • Product Form: Paperback
  • Language: English
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An inside look at how craft beer makers and IPA devotees come together to brew, taste, and enjoy fine ale while also building a sense of community in Las Vegas
Equally reviled and revered as Sin City, Las Vegas is both exceptional and emblematic of contemporary American cultural practices and tastes. Michael Ian Borer takes us inside the burgeoning Las Vegas craft beer scene to witness how its adherents use beer to create and foster not just a local culture but a locals’ culture. Through compelling, detailed first-hand accounts and interviews, Vegas Brews provides an unprecedented look into the ways that brewers, distributors, bartenders, and drinkers fight against the perceived and preconceived norm about what “happens in Vegas” and lay claim to a part of their city that is too often overshadowed by the bright lights of tourist sites. Borer shows how our interactions with the things we care about—and the ways that we care about how they’re made, treated, and consumed—can lead to new senses of belonging and connections with and to others and the places where we live.
In a world where people and things move around at an extraordinary pace, the folks Borer spent time talking (and drinking) with remind us to slow down and learn how to taste the “good life,” or at least a semblance of it, even in a city where style is often valued over substance.

Michael Ian Borer is Associate Professor of Sociology at the University of Nevada, Las Vegas.

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