Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management
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A01=Michael Beverland
A01=Pinar Cankurtaran
Author_Michael Beverland
Author_Pinar Cankurtaran
Brand identity
Brand management
Brand theory
Branding
Brands
Category=KJSC
eq_bestseller
eq_business-finance-law
eq_isMigrated=0
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Product details
- ISBN 9781529795172
- Weight: 280g
- Dimensions: 129 x 198mm
- Publication Date: 18 Feb 2025
- Publisher: SAGE Publications Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Each book in the ‘Very Short, Fairly Interesting & Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.
This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.
Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School.
This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.
Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School.
Michael Beverland is Professor of Marketing and Head of the Department of Strategy and Marketing at University of Sussex Business School, UK.
