Viewpoints and Controversies in Sensory Science and Consumer Product Testing
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A01=Alejandra M. Muñoz
A01=Howard R. Moskowitz
A01=Maximo C. Gacula
Author_Alejandra M. Muñoz
Author_Howard R. Moskowitz
Author_Maximo C. Gacula
Category=TDCT
concept development
eq_bestseller
eq_isMigrated=1
eq_nobargain
eq_non-fiction
eq_tech-engineering
product development
product marketing
R&D
Research and Development
sensory science
Product details
- ISBN 9780917678578
- Weight: 907g
- Dimensions: 160 x 236mm
- Publication Date: 07 Feb 2005
- Publisher: John Wiley and Sons Ltd
- Publication City/Country: GB
- Product Form: Hardback
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The authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book.
Howard R. Moskowitz, Ph. D.,Moskowitz Jacobs, Inc., White Plaines, New York, Alejandra M. Muñoz, M.S., IRIS: International Resources for Insights and Solutions, LLC, Mountainside, New Jersey, and Maximo C. Gacula, Jr., Ph.D., Department of Psychology, Arizona State University, Tempe, Arizona.
