A01=Karl J. Trybus
Agricultural History
Agriculture
Alcohol
Author_Karl J. Trybus
Beverage
Category=NHD
eq_bestseller
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Foodways
Franco Regime
Iberian Peninsula
International Marketplace
Nineteenth Century History
Oidium Mold
Phylloxera Aphids
Spain
Spanish Civil War
Spanish History
Tourism Industry
Twentieth Century History
Twenty First Century History
Vintner
Wine Production
Product details
- ISBN 9781496203625
- Dimensions: 152 x 229mm
- Publication Date: 01 Oct 2023
- Publisher: University of Nebraska Press
- Publication City/Country: US
- Product Form: Hardback
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¡Vino! explores the history and identity of Spanish wine production from the mid-nineteenth century to today. Nineteenth-century infestations of oidium fungus and phylloxera aphids devastated French and Italian vineyards but didn’t extend to the Iberian Peninsula at first, giving Spanish vintners the opportunity to increase their international sales. Once French and Italian wineries rebounded, however, Spanish wine producers had to up their game. Spain could not produce only table wine; it needed a quality product to compete with the supposedly superior French wines. After the Spanish Civil War the totalitarian Franco regime turned its attention to Spain’s devastated agricultural sector, but the country’s wine industry did not rebound until well after World War II. In the postwar years, it rebranded itself to compete in a more integrated European and international marketplace with the creation of a new wine identity. As European integration continued, Spanish wine producers and the tourism industry worked together to promote the uniqueness of Spain and the quality of its wines.
Karl J. Trybus explores the development of Spanish wine in the context of national and global events, tracing how the wine industry has fared and ultimately prospered despite civil war, regional concerns, foreign problems, and changing tastes.
Karl J. Trybus explores the development of Spanish wine in the context of national and global events, tracing how the wine industry has fared and ultimately prospered despite civil war, regional concerns, foreign problems, and changing tastes.
Karl J. Trybus is an associate professor of history at Limestone University in South Carolina. He is the author of The Rosary, the Republic, and the Right: Spain and the Vatican Hierarchy, 1931–1939.
