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Product details
- ISBN 9781915983374
- Dimensions: 152 x 229mm
- Publication Date: 21 Oct 2025
- Publisher: Goldsmiths, University of London
- Publication City/Country: GB
- Product Form: Hardback
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On how Generative AI and cults such as QAnon spread digitally and culturally follow the same rules as biological viruses.
This groundbreaking new book reveals the hidden connections between artificial intelligence, conspiracy theories, and global pandemics. Virus is a Language presents a revolutionary framework showing how biological viruses, digital technologies, and cultural movements all operate according to the same fundamental viral principles.
Drawing on decades of expertise in human-machine systems, Chris Hables Gray demonstrates that viruses—whether biological like COVID-19, digital like generative AI, or cultural like QAnon—share basic properties that can be analyzed as a unified language. This “viral language” has its own grammar and vocabulary governing how these forces propagate, mutate, and impact society.
Just as we learned to speak the language of computers to harness their power, we must now learn to “speak virus” to navigate our complex world. Through case studies of generative AI, COVID-19, and QAnon, the work develops a comprehensive theory of “Virus as a Language.”
This framework provides crucial insights into exponential growth, infection patterns, immunization strategies, mutation processes, and extinction. Understanding these viral dynamics gives readers tools for analyzing Facebook’s algorithmic influence, misinformation spread, AI evolution, and cultural contagion.
The timing is critical. As generative AI revolutionizes culture, experts warn of future pandemics, and viral cults spread through social media, understanding these interconnected phenomena becomes essential for shaping our future rather than merely observing it.
Written accessibly, Virus as a Language offers readers conceptual tools to decode viral processes reshaping society. Unlike books examining pandemics, AI, or conspiracy theories in isolation, this work reveals their deep structural connections through a unified framework, promising to foster essential conversations about the viral forces
defining our world.
Chris Hables Gray is an academic in the Cultural Studies of Science and Technology. Chris is a well known authority on human-machine systems,
especially cyborgs and is also known for his work on how digital technology shapes society. he has been a guest professor at University College Cork
in Ireland, Jan Masaryk University in Brno, Czech Republic, the University of Toronto in Canada, and has lectured in the Netherlands, the UK, and Spain.
