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A01=Jan Bargfrede
A01=Oliver Pott
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Author_Jan Bargfrede
Author_Oliver Pott
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Product details

  • ISBN 9783593517117
  • Dimensions: 133 x 216mm
  • Publication Date: 03 Jul 2023
  • Publisher: Campus Verlag
  • Publication City/Country: DE
  • Product Form: Paperback
  • Language: English
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A strategy guide for finding customers for your business in a distracted digital world.

The internet has fundamentally changed how businesses reach their customers. Whereas historically it took a major, expensive marketing campaign to get the attention of potential customers, now digital visibility offers similar results on a much more modest budget. Visible! illustrates how by deploying the concept of “smart visibility” to show businesses and entrepreneurs how to more easily find their audience and build a brand.
 
Oliver Pott is a professor of entrepreneurship who has founded several digital companies and teaches in Paderborn. Jan Bargfrede has been working as chief strategist for digitalisation with Oliver Pott for many years.
 

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