20-50
A01=Kerry Segrave
Age Group_Uncategorized
Age Group_Uncategorized
Author_Kerry Segrave
automatic-update
Category1=Non-Fiction
Category=HB
Category=JB
Category=JF
Category=NH
Category=VFD
COP=United States
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_health-lifestyle
eq_history
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Language_English
NC
PA=Available
Price_€20 to €50
PS=Active
softlaunch
Product details
- ISBN 9780786462919
- Weight: 299g
- Dimensions: 152 x 229mm
- Publication Date: 06 Apr 2011
- Publisher: McFarland & Co Inc
- Publication City/Country: US
- Product Form: Paperback
- Language: English
Secure
checkout
Fast Shipping
Easy returns
This text examines the eyewear industry in America from 1900 to 2008, a period which mirrors an increased demand for eyewear. Eyeglasses, sunglasses and contacts are discussed. Topics covered include the marketing and selling of eyewear with particular attention paid to advertising strategies and the internal structures of the industry and its regulations, which have sometimes helped and sometimes hurt consumers. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing into a fashion accessory and a personal statement.
Cultural historian Kerry Segrave is the author of dozens of books on such diverse topics as drive-in theaters, ticket-scalping, lie detectors, jukeboxes, smoking and shoplifting. He lives in British Columbia.
