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David Hands

Vision and Values in Design Management

★★★★★
★★★★★
€34.99
A01=David Hands
Author_David Hands
Category=AK
Category=KJM
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Product details

  • ISBN 9782940373796
  • Weight: 1040g
  • Dimensions: 220 x 300mm
  • Publication Date: 31 Aug 2009
  • Publisher: Bloomsbury Publishing PLC
  • Publication City/Country: CH
  • Product Form: Paperback
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Description
This title demonstrates to students the value of design as a key strategic resource that can be utilized in the pursuit of securing a competitive advantage within highly complex and emergent markets. It offers contributions from key thinkers and practitioners drawn from both industry and academia to provide an essential guide to the development, key issues and future directions of design management.
About David Hands
David Hands is award leader for the MA Design Management course at Staffordshire University, UK. David is also co-author of the recently published book Design Management: Exploring Fieldwork and Applications.