A01=Susan Westcott Alessandri
Aunt Jemima
Author_Susan Westcott Alessandri
brand architecture
Category=KJS
Category=KJSP
Category=KJU
Ceo's Office
Ceo’s Office
Collegiate Licensing Company
color
color theory branding
Copyright Office Web Site
Copyright Owner
copyrighted
Copyrighted Work
Cycle Challenge
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
FTDA
IMC Approach
Internal Launch
Kate Spade
Lanham Act
law
logo design principles
Los Angeles
Luxury Fashion Products
NBC Network
NBC.
Nonprofit
nonprofit brand management
Nonprofit Organization
olins
organizational
organizational identity
Organizational Visual Identity
organizations
PMS Color
trademark
Trademark Law
trademark protection strategies
Trademark's Rightful Owner
trademarks
Trademark’s Rightful Owner
Visual Identity
visual identity development process
wally
Wegmans Food Markets
White Space
work
Product details
- ISBN 9780765622679
- Weight: 249g
- Dimensions: 152 x 229mm
- Publication Date: 15 Oct 2009
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather than a product brand perspective. It not only helps readers to understand the meaning and value of an organization's visual identity, but also provides hands-on advice on how to promote and protect the identity. Each chapter draws from current research and also contains real-world examples and case studies that illustrate the key concepts.
Susan Westcott Alessandri is a member of the communication and journalism faculty at Suffolk University. Prior to joining Suffolk University, Dr. Alessandri was on the faculty of the S.I. Newhouse School of Public Communications at Syracuse University.Dr. Alessandri holds a PhD in mass communication from the University of North Carolina at Chapel Hill. Her research has been published in several books and journals, including Corporate Reputation Review, Corporate Communications: An International Journal, Education Review of Business Communication, Journal of Marketing for Higher Education, Journal of Advertising Education, and Journal of Employee Communication Management.
